There aren't any hard feeling or toes being stepped on over here. You said it well. When all the options are out there I'm confident our products will shine.
Let me give a little food for thought. There are a couple ways to get an increased spring rate when working with coil springs.
You can add more material, use thicker material, and keep the windings tight. Obviously the cost is higher due to the extra windings and thicker material, but more material and tight windings lead to a better, longer lasting spring.
Another approach to increasing spring rate would be to use less/thinner material, and stretch out the winding. This is how you get a spring that won't stand up to years of use, but the up front costs are cut down.
So, a coil can have the same "higher" rate, but won't last as long simply because of the design parameters. Our designs are the best in the business. We don't save on material costs (we use thicker material and stuff more of it into our design), we don't save on freight (more material = a heavier product), and we don't cut cost with regards to labor. Our components are American made (Not North American Made). We heat treat, do they?