Coolieum - a history.
That is correct. Components contining Coolieum are vary rarely advertised as actually containing Coolieum. This provides the buyer the additional bliss factor when they discover the new products they just purchased actually contain Coolieum. As such, they are likely to purchase more products from that vendor in hopes of finding more Coolieum.
The production and distribution of Coolieum is a very skillful and tactical marketing technique originally developed after engineers in the late 60's discovered they could actually sell extremely large displacement engines with multiple carburators on vehicles with stock steel wheels and lugnuts. Buyers discovered they could afford to purchase a vehicle that looked otherwise stock, while at the same time order these now legendary engines for next to nothing and with smaller insurance premiums, hence adding to the 'Cool' factor, and whereforby scaring mothers all across the nations... which, under the circumstances wasn't actually 'Cool' to them at all... which thereby lead to the eventual selling of said large displacement engine vehicles in lieu of something less 'Cool'. This eventually led to increased social stress and less dates by those young adults that wanted those 'Cool' cars, which only fostered the bench racing and backyard mechanic craze that is ever present and flourishing in todays world.
However, in the recent past, the aforementioned 'Cool' cars have made a comeback by those 16-yr-olds who are now reliving their second childhood that were not allowed their 'Cool' car with engines made entirely from Coolieum. Typically, those persons also own Cummins-powered trucks to pleasantly haul their 'Cool' cars to and from other 'Cool' events, and these persons are likely to also consider their tow vehicle 'Cool'. And, somehow or another, Coolieum made it into throttle linkages, turbochargers, piston rings, clutch bands, and torque converters... to name a few. Unfortunately, some of those items are also constructed from Unobtainium... which is a viscious cycle, but otherwise still pretty dog-gone 'Cool'!
- Gonzo