I have to disagree with FATCAT in that over the years GM and Ford have sold a lot of vehicles in the Class 5 truck class... . a lot of those customers are looking for something other than the Duramax and Powerstroke, or for that matter the gas engine.....
I think that Dodge fills that gap... as an owner of a 2000 F550 that was driving me nuts in repairs compared to my 3500 duallys it was a natural choice to move to the 5500 when the Ford was worn out with 500K miles... .
There are a lot of utilities, counties, water districts, citys, and states that will replace their worn out vehicles in the Class 5 range... that's where Dodge will pick up the customers... most of us on this board are really not the market that Dodge is looking at for sales...
I've bought an 08 5500, the PUD electric co-op that I live in bought 4 or 5 of them... . to me thats the real market... and that money is usually always there...