I acutally think its hilarious, the ford crowd is so dadgumed brand loyal, because granddaddy swore by those fords and so do they. Go over to the dieselstop, you will find people even after their second buyback are still trying to decide what color thier next ford is going to be. My neighbor thinks dodge sucks and the only real diesel is a V8 PSD. This has been the propaganda they have been feed for years. whats really gonna be funny is when the ford country folks try so save money and buy a used 6. 0 when they get up there in the mileage ie over 100k, Its going to be a nightmare for them, and dodge should be waiting to captilize, especially now with a real crew cab,