I would never knock Carli, KORE, or Lorenz, as they are all great products, but I see nothing wrong with what you call "generic" lifts. If a person wants something more than 3" of total lift, even if it's purely for asthetic purposes, so be it. The fact is that some of us just like the look of a lifted truck with larger tires/wheels, and don't wish to run 80+ through the desert. The day someone produces a "kit" with heavy duty ball joints, wheel bearings, tie-rods, quality shocks, and full spring replacements at a reasonable price I will be impressed. I have run my Skyjacker for 15k plus with zero problems and love the ride and handling, even when towing. Again, I have nothing against the high-end kits, but it seems at times that if a major brand lift is even mentioned here the thought is cut at the knees.