I understand but I think most people who will do the math for a diesel 1/2 ton will decide no, after seeing the extra cost
There inlies the issue. The OVERALL cost of automotive anything has grown legs and simply RAN AWAY. Sure the dollar has been crapping the last 10 years but have you seen stickers on a new duallie? upwards of 50K! .....
50!
Now auto makers see that fat ol america can afford a 50K pickup then jack everything to the sky ... keep em close (Meaning trim levels and models) in price. 150, 250, 350, 1500,2500, 3500, Gas, or Diesel the bargain basement was ALLWAYS your work trim 150 or 1500 V6.
Now for some blinkin reason America sees a diesel engine in anything OTHER than a tractor trailer or farm machine it must simply mean that person is RICH.
This has probably come from Mercedees Benz, Volkswagen, and BMW. All of which are european and offer diesel powerplants and are, well to do cars in the eye of broken back working americans because after all that is what the lawyers and doctors drive.
Now couple the "Euro mystique" and the Fat ol' american wallet that has 50K pickups, what is the big deal if a Ram 1500 with a 4,000 dollar V6 Diesel option is 30 grand? $5. 00 a gallon, an absolute crapheap of an economy no matter what the "Experts" say and a bad time for the release of a . 50 ton pickup will make for a price that to us is "not worth the extra cost"
I think its a killer option but yes in the end until eyes on the other side of the manufacturer and dream team see what is going on in the diesel world things won't change any time soon, and capitolizing on diesel is a shame.