Don't feel that you can't weld with a cheap hood, you can, its just that when you switch over to a better one, you'll wonder why you put up with the cheapy for so long. If anyone is in the PDR area and wants to try out mine, they are welcome to run a few beads with it. My opinion is that a good quality auto hood with a dirty front clear lense is still better than a clean cheapy auto hood.
3 key points to remember about 7018 rods:
1. yes, they are a good rod, but not the easiest to run, so beginners should shy away from them until they have the basics of SMAW established.
2. their primary distinction is that they are a low-hydrogen rod, for high-carbon and alloy steels. Most standard "around the farm" welding does not require 7018, so feel free to break out an easier rod if it helps provide a better overall weld. This is not to say that they cannot or should not be used, just that you have soem choice here. 6011 is a great all-round rod, just don't put them in the rod oven, it will ruin them.
3. 7018 rods are hydroscopic: they'll absorb water and once you open the package to the air, short of storing them in a proper rod oven, there's not much you can do about it. Once "wet" low-hydrogen rods aren't worth their weight in cow pies. Standard 7018 is usually tolerant to 4 hours of being exposed to open air, while 11018 is good for 30 minutes (unheated). These values are of course by code, and may be stretched to somewhat longer times for around the farm, but I won't advocate it.
Also, for all you "AC only" stick jockeys, Lincoln makes a 7018 AC rod, made specifically for smoother operation in AC.