I had a set of 10 ply toyo M/T's 285/75/16 a while back. I have a set of 10 ply BFG KM2's on my truck now. They started new with 19/32" of tread depth. They now have 23.5 thousand miles on them, and have 11 to 12/32" of tread depth. This tells me they are wearing well, and I will probably get another 20k miles out of them. That will be over 40k miles on this set of tires. They are fairly quiet for a mud tire. They are lighter than the Toyo M/T, and the side wall of the BFG flexes much more when aired down. I tow a 28' toy hauler and scale out at 21k (truck and trailer) when I head to the coast for a trip. The BFG's handle the load very well. When I get to the coast, I usually camp on the dunes, so I air down to about 17 psi on all the tires for pulling the trailer on the sand. The BFG's actually perform better (i think partially due to the more flexible side wall) than the Toyo's did. Both the Toyo's and the BFG's did very well in the snow. I liked the Toyo's, but I really like the BFG's. The Toyo's only lasted about 25 thousand miles before they were close to worn out, and were about 200 dollars more for the set than the BFG's were. (Costco carries BFG's and not Toyo's) So, after running both brands, and comparing the results, I believe the BFG's are a better tire for what I do. They are cheaper and last longer, and perform better.