Lou Grubb Dodge, here in Phoenix, had an ad in Sunday's paper (9/12/04). "2004 Ram 2500 Quad Cab 4X4 H. O. Diesel, 600 H. O. Diesel, CD, Auto, Anti-spin, Trailer tow & More. List price..... $38,988, Lou Grubb Price... $31,498, Factory rebate... -$2,500. Total... $28,998. (18 at this price). 1-877-557-1607 " Avondale Dodge. "2004 Dodge 2500 Quad Cab, Cummins H. O. Turbo Diesel, $34,970 MSRP, $2,500 Rebate, $6875 Avondale Discount, Your Price $25,595. 1-888-341-3000" I'm not affiliated with any automobile dealership. Just thought You would like to see these ads for comparison purposes, only. I don't know if there are a bunch of "dealer add-ons", which, raise the price dramatically or not. Seems like this is the end of the model year and the dealers want to unload the "old" stock before the '05's come in. Got my '03 on the last day of the year. Was the last day of their fiscal year and they wanted to unload as much stock as possible. Got, what I thought was, a great deal. Hope this helps. Joe.