Just got done watching the NASCAR race, and saw a great Cummins 600 ad. They showed a Ford Super Duty parked by a pay phone, and the driver of that truck was on the phone. The Cummins pulls up, honks the horn, and the Ford driver flips his off. The Dodge then TOWS the Ford out of the way. I forget what the announcer was saying, but I think it has something to do with "power when you really need it. " I was crackin' up!