Adding to the 'for what it's worth' file. Living in the northeast, I used to remove my fan in fall, winter and early spring months (minimal towing).
Being the analyst that I am on everything AND that I was HOT for a Horton years ago, I'll share my experience and 2 cents on the subject. Take what you will from it.
In 'theory' a Horton should return approximately a +1 mpg improvement. Assuming you paid $700 for the unit and you pay ~$3. 00 a gallon for Diesel (Sake of conversation), fuel savings would allow you to break even in 75k - 90k miles. For many of us, that's a very reasonable payback and justifies the cost.
Here's the catch to the marketing hype.
(1. ) Warm Temperatures: Since we all live in various climates I'll say it this way. Anytime you have the A/C or Defrost turned on, a Horton could actually decrease your MPG because it engages 100%. Whereas the factory clutch will adjust its engagement based on temperature.
(2. ) Cold Temperatures: My testing proved that the factory fan was not required for anything colder than ~50 degrees (Empty). Because of this, factory fan would not engage but still includes some % of drag Horton engagement would be 0% with a theoretical drag of 0%.
(3. ) Towing: The fan will likely be required in any temp under load. Because of this, it is difficult to determine which would yield better MPG numbers. Again, getting back to the % engagement of the factory clutch vs. 100% engagement of the Horton. Either way, I doubt the numbers would be significantly different. Winner: Debatable, based on useage and climate.
(4. ) Factory fan will constantly adjust engagement based on temp and therefore allow the engine to realize more constant temps. Horton is an on/off device and will allow the engine temp to cycle. Winner: Not sure there is one because I have no evidence to suggest one is better than the other (Generally speaking, constant always wins over variable)
My own personal assessment is that a Horton's true payback resides with someone who lives in a colder climate and tows less than 50% of the time. Anytime the Horton engages, your savings calculator not only stops but is likely spinning in the opposite direction due to the 100% engagement factor.
So am I saying a Horton is a waste of money? Not necessarily. As with anything, it depends upon your situation and usage of the device. Either way, make sure you understand the variables and real world number before you fall for the marketing claims.