These are the things I'm talking about.
Unfortunately, the newer diesels are not really optimal for the small time user. For a farm truck, I think they are going to lose the market share due specifically to the smog/regeneration issue.
MPG when towing is going to be horrible with any gas engine compared to the diesels of yesteryear. 10-11 is pretty normal for any Hemi. They just don't have the low end torque needed. We've hauled a little with a Hemi and it did just fine, as long as you were turning 4500 rpm. We would get passed by V10 Dodges and Fords all the time and they got the same or better mpg than we were getting. Granted, they didn't have the same nice exhaust tone, but they got the job done better for towing.
The manufacturers are all stuck on stupid when it comes to this new "Horsepower" race. I can build any size engine to make 350HP using the right parts, but that doesn't mean it will tow for diddly.
As an example. Back before you could get all these fancy diesels, we used to tow with 70's and 80's Fords and Chevy's. Most had 350's or 351's in them. They would tow all day long at 2000-2500 rpm and have their best economy of 9-11 mpg. They would tow a little slower than the new Hemi's but we still got the job done at basically the same mpg. Then came the fuel injected big blocks, they would get 9-10 mpg towing the same loads, but not slow down as much on the hills. Speed limits were still 55 back then, so the high speeds you see today weren't playing in the equation.
Then the horsepower wars started and the makers started putting in engines that had a few more ft/lbs of torque, and a lot more hp, but the power curves were all above 3500 rpm. Yes, they were faster and more efficient when empty, but they kept the tall gearing 3. 55's which meant if you wanted to use that power curve, you were breaking the speed limit in 2nd gear and getting worse mpg while you were at it.
We all went back to the 80's and 90's trucks, threw away the crappy things the factory's did, like the Dodge TBI fuel injection and got our mpg and towing ability back. Of course, we were poor, we lived where smog wasn't an issue and we had to do with what we could afford.
I guess my point is that technology isn't always better. Quite often, the opposite when it comes to engine management, until they figure things out.