May be the stupid question of the night, but...
How important are they, in a truck of this size? IOW, how do the Rams fare in side impacts?
Many years ago, my girlfriend (at the time) was hit broadside in a station wagon. Broke her neck & caused quite a bit of brain damage (and no, that's not the reason we broke-up). I look at my little guys & think there is no price too high to prevent major injury to them. However, I really think a lot of the forces would be lower-body due to the height (4x4).
I'm about 99% sure I'll get them (especially now that I've jinxed myself if I don't get them). I just want to be sure there isn't something obvious I'm overlooking. Does the NTSB, etc. publish ratings both with, and without the side air bags?