I just went to the L. A. car show and aside from seeing Silvester Stallone with that Owner dude of Ferrai and also Bruce Jenner at the H2 Hummer section I checked out the other new trucks. I will tell you right now the Dodge win's in almost all catagorys except cheep which is the new ford's interior. The ford is mod looking but it's got no warmth and it's also non padded and this is the Leather model 150. The toyota and new nisson are the same as the ford I guess they are all competing for the same buyers, that would be the ones who dont understand much about trucks or are too cheep to purchase a real one.