I have read a few articals on the MILEMARKER electric winch, It was just released , and probally to soon to tell. But,. . they have been around for a long time, there hyd winch is very well rated, It even spec'd on millitary vehicles. And I believe I read where the reason they built a electric winch was that the military wanted one, and they wanted the contract. I think for the money, it's probally worth taken a chance on. I payed that much, for a small 4500 winch for thr trailer.