It's either slipping as stated above or it's moving when you pop the gear back off. Hence the reason most of us pin the pump and back the motor up to advance the timing. If you want after that you can use your indicator to double check your specs.
Timing is not as particular as most people think, now having said that i don't mean there is no difference in 15 and 20 degrees. The is no noticeable difference or very little between 15 and 16. The math formula is dia of balancer x pie (3. 1416) divided by 360 x the number of degrees you want to advance. Pin the pump at it's TDC, the degrees of timing is marked on the plaque, pop the gear off and back the motor up the distance the calculator gives you in the math formula. Clean the shaft off with brake cleaner or contact cleaner the install the gear with a NEW lock washer. Tighten it some but not allot... . say 30-40 lbs (remember the pump is still pinned with a PLASTIC pin) this will keep the pump from changing the timing you set. Now unpin the pump and finish tightening the nut. I've probably do it this way 50 times over the years.
Caution: If for any reason you mess up and break that plastic pin off inside the pump, you will pull the pump to fish the pieces out... ..... I've done this!
Jim