NIN new album and the marketing behind it

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Has anyone been following the events leading up to the release of the new NIN album "Year Zero"? Seems that you can listen to the new album on thier website in it's entirety here before it's released on the 17th of this month. Apparently, the story starts with someone figuring out that one of thier concert T's had certain letters highligthed, that when put together formed 5 words and if you put .com on the end took you to a website. There have been others that follow as well. Here is where I found out about it. Summary article is found here on RollingStones website. And a breakdown of the events are here and continued here.



Overall, I think the new album is pretty good so far, about half way through listening to it now, think it will be as good or better than thier earlier work.



Morph
 
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