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NuWa (HitchHiker) CEO Says NuWa May Be Back Soon

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I just found this news on "RV Industry News" blog:

Blog post hints that NuWa may be back in business soon


Greg Gerber posted on March 08, 2009 23:44

CHANUTE, Kansas -- In a posting on the NuWa owners forum last weekend, NuWa owner Mike Mitchell hinted the company may be back in business soon, but under a different business model.

"NuWa is developing a new business model and will be back in production in June. There, you heard it from the "horse's mouth".

"Do me several favors, while I continue to put this plan into action. First of all let the world know when you have the opportunity. There are a lot of folks out there who had given up on buying a Hitchhiker, that I have no way of reaching. They need to hear they now have the choice of a HitchHiker. And continue to help the NuWa forum grow, as I hope to use it as a major communication tool for prospective HitchHiker buyers as well as owners. People who visit your forum slowly realize just how different NuWa's relationship with customers is. And it's a powerful marketing tool that I can not duplicate using any other media.

"And two, if you were thinking about buying a unit from a dealer's lot or from the factory's inventory, don't hesitate to do so. These units are bargains, because NuWa and dealers are still discounting them as if we were going out of business. That won't be the case, when 2010 models are available. 2010 models will be nearly identical to 2009 models. No changes planned. Not all models will be available. 2007/2008 models are significantly less than 2009 or 2010 models, because they were priced/built before the major inflation that happened during 2008 calendar year. Once 2010 units are priced the reality of the value of 2007/2008/2009 models will be recognized. That said, the first 2010 models are not expected to increase in price over 2009 models.

"And thirdly, be patient. I am working to develop a business plan that will be respectful and beneficial to all parties; i. e. NuWa, dealer/partners and our mutual customers. I will announce and explain this concept at a later time. " End of article.

Because I know many of the people at NuWa and genuinely like all those I have met I consider this excellent news and I am excited for them. My trailer is out of warranty and I doubt I'll be buying another new one so it is not personal but NuWa is a great company made up of great people and I want to see them back at their jobs.

I personally wish them every success.​
 
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Yes, it is. I hope it signals the beginning of a mild return to profitability in the RV industry for the strong manufacturers like NuWa who build quality products and treat their customers right.

I heard last night from someone "in the know" that NuWa department heads are presently preparing to restart the production lines in four to six weeks.

My guess is the new business model mentioned in the CEO's post will mean fewer product offerings, different pricing strategies, and possibly more custom ordered units built and delivered quickly with less reliance on huge dealer inventories.

On their excellent website NuWa still has two 2007 factory demos that were reportedly used a couple of weekends by company regional sales managers and about six unsold new 2008 models in inventory at deep factory/dealer discounts available.

This might be an excellent time for someone with a solid financial foundation to buy a new one. Even when it appeared that NuWa was shutting down permanently a couple months ago the CEO announced in writing that the service department would remain open for at least another year and he had set aside estimated funds needed to cover all outstanding warranty obligations.
 
Harvey



Mike has posted he plans for production to start in June. There will be a reduction in models, no details yet.



Newt
 
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