These are brake shoes..... pad is the term used for disc brakes...
The cracks your seeing is from excessive heat and you've cooked the resin from the lining and than they have cracked..... later, if you'd let this continue you'd flakes off material,as they started to separate... ...
Hopefully you've installed new shoes that meet or exceed the material used on this set. . going to a cheaper grade of lining would allow for the heat to cook out the resin's faster... .
Also notice that the leading shoe, (facing front) has less material then the trailing shoe... the leading shoe is a different coefficient of friction than the trailing shoe... .
Hope this is the kind of information you were looking for... .
BTW - if your drums were heat checked as well, who ever turned them for you should have used a grinding stone for the final pass to remove the high spots... . as a tool cutter hits a heat check the tool bit jumps leaving a low and high spot... this low and high spots can cause excessive wear on the new shoes... . the final pass with a grinder will lower the high spots giving you better braking... . and longer shoe life...