In my 1978 Ford Crew conversion - I used
QuietCar. I used it as directed - 3 layers, about 1mil thick on each layer. This stuff changes noise vibration to low-grade heat. It does not absorb sound, it converts it. For looks, I used some Napa black spray sound deadener (not undercoat, sound deadner, way different stuff).
I used it underside of my hood, under my headliner, entire inside of firewall and front clip, underside of fenders, entire gutted interior, inside of doors, both sides of the rear wall (inside and out). I then used dynamat where the downpipe comes down, and dynamat on the back wall behind the back seat. A big difference for me was using non-automotive carpet (high grade commercial gray), and seats from a 1999 F350 anchored on top of the carpet (not on the floorpan).
I am in Colorado, south of Denver, if you are in the area for a test drive. It is quieter than my stock 1992 Dodge Ram with a cummins. It is quieter than our 2000 Lariat PowerStroke until highway speeds (air noise on the boxy old ford). It is dang near as quiet as a friend's stock 1997 Ram with a cummins.
Wish I had before/after decible readings of the truck when it had the 460/4spd in it - it is way quieter with the cummins/5spd. But boy, it took some work, and a few $$$'s. BTW, I brushed that stuff on, I did not opt for the sprayer.
Hope it helps, jon.