Attention: TDR Forum Junkies [RAW]<strong><u>James R. Healey, a writer for USA Today, reports</u></strong>:<br/>
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<div class="image-wrap"><em><font color="#000000">Chrysler Group will announce Thursday that it will offer a diesel in the standard-duty Ram 1500 pickup in the third quarter this year, making it the first modern half-ton pickup in the U.S. market with a diesel power option.</font></em></div></div>
<p><em><font color="#000000">That should attract a significant number of buyers, because while a diesel typically costs more than a gasoline engine up front, it uses less fuel, has greater pulling power, often lasts longer and has higher resale value — dollars-and-cents issues important to business users who account for many pickup sales.</font></em></p>
<p><em><font color="#000000">Ram's internal studies show that "customers have been emphatically asking for this, thirsting for it, craving it," said Fred Diaz, CEO of Chrysler's Ram brand in a phone interview from Mexico (Diaz is also CEO of Chrysler de Mexico). <br/><br/>Click here to read the full article at <u>USA Today.</u><br/><a href="http://www.usatoday.com/story/money/cars/driveon/2013/02/13/ram-diesel-chrysler-first/1917131/" target="_blank">http://www.usatoday.com/story/money/cars/driveon/2013/02/13/ram-diesel-chrysler-first/1917131/</a></font></em></p>[/RAW]
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<div class="article-metadata-wrap">
<div class="image-wrap"><em><font color="#000000">Chrysler Group will announce Thursday that it will offer a diesel in the standard-duty Ram 1500 pickup in the third quarter this year, making it the first modern half-ton pickup in the U.S. market with a diesel power option.</font></em></div></div>
<p><em><font color="#000000">That should attract a significant number of buyers, because while a diesel typically costs more than a gasoline engine up front, it uses less fuel, has greater pulling power, often lasts longer and has higher resale value — dollars-and-cents issues important to business users who account for many pickup sales.</font></em></p>
<p><em><font color="#000000">Ram's internal studies show that "customers have been emphatically asking for this, thirsting for it, craving it," said Fred Diaz, CEO of Chrysler's Ram brand in a phone interview from Mexico (Diaz is also CEO of Chrysler de Mexico). <br/><br/>Click here to read the full article at <u>USA Today.</u><br/><a href="http://www.usatoday.com/story/money/cars/driveon/2013/02/13/ram-diesel-chrysler-first/1917131/" target="_blank">http://www.usatoday.com/story/money/cars/driveon/2013/02/13/ram-diesel-chrysler-first/1917131/</a></font></em></p>[/RAW]
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