What really matters is how an oil performs in an engine. Pretty much any CI-4 oil protects about the same as any other after a fresh change. So the difference is how long the oil holds up under specific conditions. Rotella holds up for 10K in the VW TDI, which is my favorite torture test for diesel oils. Other Group III and Group IV/V hold up longer. By hold up, I mean still give about the same wear rates from 9-10K mile as they did from 0-1K miles, remain within the original viscosity range, and retain some reserve oxidation, nitration, and acid resistance.
Group III base stocks are much cheaper to produce than Group IV/V stocks. They are priced to rip you off. The extra cost of producing Group III base stock is partially offset by the fact that a greater percentage of the feeder oil is converted to the useable lubricant fraction. It turns out that Group III base stock costs only about 25% more than Group II stock that is made by a similar, but not as severe, hydrocracking process. The additive packages used in both types of finished oils are similar. So why do they charge only $6. 64 per gallon for Group II+ Delo 400 and almost twice that price for Group III Rotella synthetic? The answer is marketing. People are used to paying $4-5 per quart for Group IV/V synthetic oils. So once Castrol won the settlement from Mobile that let them call Group III oils "synthetic", they continued to market their Syntec product at the same price point (~4. 59 per quart) as before they made the switch from Group IV/V.
Group III oils work well, but they are the SUV of the lubricant world. They make a ton of profit on Group III synthetics. If that world was fair, and it's not, we would pay about $1. 50 per quart for a Group II oil, maybe $2. 50 per quart for Group III, and $4-5 per quart for Group IV/V.