I got sucked into the BIG BRAND NAME game with Rancho many years ago and still have them on my 02, my experience is that they are OK but after having 5000 ranchos on my last 5 pickups from sears with lifetime warranty and free replacement was the best way to do it as I have never had a set last any longer than 35k miles. I have researched on many other forums and find that the Bilsteins have a good rep on only a few places this place being one of the few, I have not found 1 bad thing about the KYB shocks, most say they just do not wear out. Plus they are a lot cheaper and also have lifetime warranty.