That is for the whole kit plus 12 inserts. It includes tap, drill, inset tools locktite and anice carry case. I's expensive, but when you really need it, it's worth it. The previous job I had we would use the kits constantly, and the off brands couldn't keep up.
Oh yeah, the price is probably more beacause that wasw out of catalog 103. Ithink they are on catalog 107 now