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From RV Industry News.
Sunnybrook lays off half its workforce
Greg Gerber posted on December 04, 2008 07:25
MIDDLEBURY, Ind. -- SunnyBrook RV, a towable maker, has laid-off about 120 administration and production personnel which represents nearly have of the company's payroll. The reduction was effective Nov. 30, said Elvie Frey Sr. , president and chief executive officer of SunnyBrook.
Between 130 and 140 employees remain with the manufacturer.
Frey provided details of the layoff and his company's future while at the SunnyBrook exhibit at the 46th Annual National RV Trade Show in Louisville.
Production for the manufacturer has slowed largely because lenders are not providing the funding the dealers need to purchase RVs, Frey said. Consequently, SunnyBrook had been reduced to building units few days each week or closing altogether for short periods of times. The company decided to downsize so the retained employees would have a more substantial workload.
"If dealers can get financing, we feel confident we will be able to work our employees more days than we have in the past," Frey said.
Despite the credit woes, the company is working to keep, and possibly increase, its share of the RV market. At the Louisville show, SunnyBrook has introduced its new Harmony lightweight product line designed to cater to consumer demand for better fuel efficiency and smaller towing capacity.
Sunnybrook lays off half its workforce
Greg Gerber posted on December 04, 2008 07:25
MIDDLEBURY, Ind. -- SunnyBrook RV, a towable maker, has laid-off about 120 administration and production personnel which represents nearly have of the company's payroll. The reduction was effective Nov. 30, said Elvie Frey Sr. , president and chief executive officer of SunnyBrook.
Between 130 and 140 employees remain with the manufacturer.
Frey provided details of the layoff and his company's future while at the SunnyBrook exhibit at the 46th Annual National RV Trade Show in Louisville.
Production for the manufacturer has slowed largely because lenders are not providing the funding the dealers need to purchase RVs, Frey said. Consequently, SunnyBrook had been reduced to building units few days each week or closing altogether for short periods of times. The company decided to downsize so the retained employees would have a more substantial workload.
"If dealers can get financing, we feel confident we will be able to work our employees more days than we have in the past," Frey said.
Despite the credit woes, the company is working to keep, and possibly increase, its share of the RV market. At the Louisville show, SunnyBrook has introduced its new Harmony lightweight product line designed to cater to consumer demand for better fuel efficiency and smaller towing capacity.
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