First, no this bumper is not out there to compete with the Backstops or Road Armor bumpers. It is there to offer a competent replacement of the factory bumper and to allow and facilitate the mounting of their winches. This bumper will be much cheaper then the two fore mentioned, most likely will be in the 750-800 dollar range.
It's new and Warn doest have a very good record of keeping their web site up, so most will have to be patient. They do not list the material thickness, but it is rated to be used with their 16,500lb winch, so it is plenty strong. It does have two recess areas where lights can be mounted, like the Buckstop, and also a tubular grill guard much like theres also. From what I see, they do not use the large mounting gussets like the Buckstop bumper has, theirs is more compact.
Big advantage to the Warn bumper is it's availability nation wide Thur Off Road distributers and on line dealers. That means you will be able to pick one up locally, and shop around for the best price from places like 4 Wheel parts. They always run sales and several times a year have free freight deals which will save several hundred dollars. Like I said earlier, this is not competition for the Road Armor type bumpers, those are high end pieces that appeal to a different market type. These Warn bumpers are more of a practical type bumper, that allows guy's that could not afford huge bumpers before, to now get the front end protection with out the higher cost.