Exxon like most large oil companies make a huge majority of profit and revenues off of selling the crude oil @ market prices. A very small portion is made from each gallon of gasoline/diesel etc. When you sell a lot of a gioven product at a given profit margin then you can make more money. Millionsand millions of gallons of fuel are sold every day in the US. Does Coca-Cola make a lot of profit off of each soda can, probably not, but they sure do sell a heck of a lot of soda.
There are many more factors that go into the price of a given gallon of gas/diesel. I make the stuff and yet many times we, in the business, do not fully understand what is the latest reason for prices to go up or down.
Demand plays a huge part of it. The refineries running well and on-test, every time, no unplanned shut downs... .
In many ways all of you guys are right. It is not a simple supply vs. demand price structure.
The nice clean, low sulfur crudes that we have been using in the past is more expensive because a lot of refineries were originally designed to run that kind of crude oil, such as Alaska North Slope. Now the cheap crudes such as those from Latin America and South America, Venezuela/Brazil etc. .
Are cheap because they are harder to process, more acid, higher sulfur content, high asphaltenes, high mercaptans, high aromatics... .
These go into the refining pot as it were and the units have to deal with what there are given. Refineries update their equipment to run many different amounts of these different crudes. Equipment that has to be paid by someone.....
Direct costs associated with the new equipment gets passed onto the consumer, they are the ones buying the product... .
I think the prices should be lower, however realistically we have been paying lower prices for a long time.
Bottom Line the Oil business is not a simple supply versus demand.
Off my soap box now...