Mine was about $100 under invoice, less the rebates, $500 Farm Bureau deduction, and including a $500 regional discount. Some others have reported even more off the invoice. When you pay invoice you leave the dealer with a little over $1000 for placing the order for you, and $750 for their maintenance department for the PDI. You can get an invoice price at Edmunds.com. You can also check out the choices you will need to make, and the codes for some of the options. It helps to know exactly what you want when you call the fleet or internet sales person. You can see if the cost of each option makes sense for your situation and preferences. Advice, is get everything you really want so you have no regrets later. I placed my order by e-mail, and did not need to go to the dealership until it was time to pick it up. The FB discount is great. It cost $15 to join the FB, so net savings of $485. Allow 30 days from application to eligibility for the FB discount. You don't need to be a farmer to get it, at least not in Washington. Ordering is easy. Waiting for delivery is the hard part. Mine was almost exactly 8 weeks. If you can't wait, you can buy off the lot for at least $1000 more for the same truck - the dealer needs to pay for the flooring (finance) costs and you may not get exactly what you want in every detail. Enjoy!