Bill's site just added more confusion for me, he called MERCON a GM fluid, I've always thought of it as Ford
Here are the most commonly specified ATFs:
DEXRON® -III
This is a specification for General Motors vehicles, but many foreign manufactures specify a DEXRON approved ATF as well. DEXRON-III can be used in transmissions that call for DEXRON-IIE or DEXRON-II.
MERCON®
Most Ford vehicles manufactured between 1980 and 1999 specify a MERCON ATF. ATFs that meet DEXRON-III requirements usually meet the MERCON requirements as well.
MERCON® V
Beginning in 1997, Ford began building transmissions for some of their large cars, trucks and vans that require a MERCON® V fluid. As of 1999, all Ford automatic transmissions require a MERCON® V fluid.
Type F
Type F is specifically designed for all pre-1977 Ford vehicles and some makes between 1977 and 1981. Effective March 1997, Ford discontinued administration of approvals for Type F fluids. However, there are still many vehicles on the road that use Type F. Type F and MERCON fluids are not interchangeable.
ATF+3® /ATF+4®
DaimlerChrysler has had their own ATF specifications for many years, but as of 1997, Chrysler owners' manuals no longer list DEXRON as an acceptable replacement. ATF+3 is a readily available mineral oil-based ATF that is suitable in any application calling for ATF PLUS® , ATF+2® , or a Type 7176® fluid. Vehicles manufactured after 1999 require ATF+4® , a synthetic-based ATF only available through DaimlerChrysler.
For more info go here
http://www.chevron.com/prodserv/nafl/auto/content/atf.shtm