I think this is what happened. Many years ago the owners of the Big Three got together to make a decision as to whether or not to change over to the metric system. One of them said, "Yes, let's do it - it will simplify everything!" Another said, "Whoa! It will be too confusing and it would be very expensive to retool." After months of debating, the third one said, "Why not do both? That way we would have only half of the retooling cost and that would be worth it just to make it confusing!" They unanimously agreed.
They just needed to liven things up a bit to make it more sporting.
- John