RAM commercial

[2Rowdy]

I saw my first TV commercial last night for the new RAM. No mention of Dodge in the commercial.

 

[MN Cummins Lvr]

Very, very good point! I hadn't even thought about it until you mentioned it. Interesting... .



Paul

 

[pullya]

That has to be the worst in the history of TV. Ford and Chevy must be cheering! It sounds like it was made in Washington DC. IMHO

Jay

 

[CRuth]

Yeah, really awful. What were they thinking?

 

[SRath]

Hang onto your trucks, boys!

The old ones are going to be going WAY up in demand as the new smog-smothered junk ones come to market. They will try to add tons more of useless crap to them to make them more "luxurious", but they will be far less "truck" than you want.

 

[AMink]

I haven't seen it yet, but my mom asked if I had. She said the voice sounds kind of whimpy for a "tough" truck.

 

[MMeier]

"My tank is full " ??? WTF !!

 

[MMeier]

I saw my first TV commercial last night for the new RAM. No mention of Dodge in the commercial.

I thought the "Dodge" brand was dumped and replaced by "RAM". The new trucks around here... that is all they have on them... . RAM... So, would that mean well maintained low mileage Dodges... like mine, are now going to increase in value ?? :-laf

 

[AMink]

I saw it tonight. It makes me want to buy a Ford. It's horrible. In ittybitty print at the bottom at the end, it has Official Dodge Site - New Autos, Trucks, Minivans, SUVs, Cars, Wagons or something. That's it for Dodge.

 

[DBentley]

Just heard the ram ad on the am radio.
It is stupid.
All it says is something about a full tank and a ram and never says anything to give the idea its a truck ad??
Another **** poor example of dodge.

 

[Joe G.]

The ad I saw had dodge.com/ram at the bottom of the screen. That web site is like the commercial. When you look at the bottom of the web page it shows the Chrysler brands. Ram is not in that list. It seems to be just more advertising BS. No big deal.

 

[DennyDay]

I just kinda' wonder what the tank is full of!!

 

[DBentley]

With ads like this dodge trucks are doomed.

 

[mgoncalves]

Wow, I thought it was a good ad



I don't like where they are going with pushing Ram as a brand, but whatever works for them I guess.

 

[ToolManTimTaylor]

Ram Truck Brand Officially Splits Away From Dodge

October 5, 2009

By Scott Evans

The Italian crew that's now calling the shots at Chrysler made it official today: the Dodge Ram truck brand is being split away from the Dodge car brand to better focus each brand. Also announced were several changes to upper management.



"This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge brand," Chrysler/Fiat CEO Sergio Marchionne said in a statement.





The new brand strategy strips the Ram trucks away from the Dodge brand and will use the Ram name on a number of consumer- and work-oriented vehicles believed to include light- and heavy-duty trucks, SUVs and cargo vans. The Dodge brand, meanwhile, will keep the Caravan and be refocused to better concentrate on performance cars. The split also gives management the ability sell or kill either brand separate from the other should financial circumstances require it. The Ram brand will be run by the head of Chrysler's Denver business center, Fred Diaz Jr. , who will also take over as lead sales executive for the U. S.



Along with the brand shake-up, Chrysler-Fiat also announced some changes to its upper-management, surprising in that some of the positions were just filled a few months ago. First to go was Michael Accavitti, whom Marchionne had promoted to head of Dodge back in June when Chrysler emerged from bankruptcy. While Accavitti leaves "to pursue other interests," his responsibilities will be split between Diaz Jr. and Chrysler's Vice President of Design, Ralph Gilles, who will now run the Dodge car brand in addition to his duties as design chief.



Also out is Chrysler brand president and CEO Peter Fong, who resigned for personal reasons. Fong has been replaced by Lancia brand chief Olivier Francois, brought over from Fiat Group by Marchionne. Like Accavitti, Fong was named Chrysler brand chief by Marchionne back in June after Chrysler exited bankruptcy.



What do you think of Chrysler/Fiat's new brand strategy? Is splitting off the Ram truck brand the right move? Have your say in the comments below.



Source: AP

 

[ToolManTimTaylor]

Chrysler LLC | Business Plan

 

[Missouri Mule]

Dodge Trucks was a name you could count on over the years.

I don't think splitting the cars and trucks is a bad idea it was that way long ago, just as long as they leave the "Dodge in it" (and the Cummins).