The bankruptcy of Earthbound RV has left Marion, Indiana residents holding the bag for
$2,000,000, its employees feeling betrayed, and its dealer base totally confused.
Marion city officials recently announced that Earthbound RV is now closed and that its
assets would be auctioned off in mid-January, 2013, in an effort to retrieve unpaid loan money
which the city had backed. This announcement came as a surprise to residents and many in
the RV industry.
Initially, Marion extended a $2,000,000 bond to Earthbound that would have to be paid
back by taxpayers through economic development taxes if the company defaulted. Now the
city is hoping to realize as much as possible of the original monies through the auction so that
less of the burden will fall on the taxpayers.
Earthbound was the brainchild of veteran industry entrepreneur, C. David Hoefer.
Sometimes labeled consultant, sometimes president and CEO, his initial idea was to build an
eco-friendly lightweight trailer using composite, formaldehyde-free materials, with nearly
everything standard that would be optional in other brands, at a starting price of about
$47,000. Founded in Middlebury, Indiana, in 2010, the company soon moved production to
Marion on the basis of a two-million-dollar bond derived from economic development taxes.
Hoefer promised at the outset to hire 180 employees and build 400 trailers per year.
When prototypes were displayed at the major RV shows in the US and Canada, dealers
and prospective RV buyers appeared enthusiastic. Hoefer was labeled "a visionary" by others
in the industry, and the press resounded with rave reviews of the new trailers. For the year
2010, Earthbound was named "Green RV of the Year" by RoamingTimes.com -- an industry
publication. The township reeled in ecstasy over the favorable publicity Earthbound brought to
its business community. However, by the summer of 2011, things started to unravel.
According to dealers, orders were rolling in. But the company was already laying off
workers. Of the 180 they had promised to hire, they had hired only 50 prior to the layoffs, and
had produced a total of 150 coaches during nearly two years of production. As summer turned
Mystery in Indiana
to autumn, dealers were getting nervous. Earthbound trailers were backordered and
customers wanted to know when they could take delivery. Warranty issues that had already
shown up were ignored.
In October came the announcement that production strategy would be changed to a focus
on luxury trailers, with prices of around $100,000 and up, that would be distributed to limited
dealerships in the US and Canada and internationally. Unveiling his plan, Hoefer's charisma
and extravagant promises once again generated an enthusiastic response. On the other
hand, we'll never know how many orders and commitments made to customers of the original
line were ever honored.
After over a year of "planning", it became apparent that production, which was slated to
start "soon," never happened. And why did the company decide to switch gears in midstream
when they had everything going for them? That's the mystery.
Because Dave Hoefer has a 2-decade history with the RV industry and RV Consumer
Group has, during the same time, been issuing "buyer beware" bulletins on Hoefer's
'innovative' products, we plan to follow up on this story. Stay tuned for the graphic details.
Connie Gallant & RVCG Staff
$2,000,000, its employees feeling betrayed, and its dealer base totally confused.
Marion city officials recently announced that Earthbound RV is now closed and that its
assets would be auctioned off in mid-January, 2013, in an effort to retrieve unpaid loan money
which the city had backed. This announcement came as a surprise to residents and many in
the RV industry.
Initially, Marion extended a $2,000,000 bond to Earthbound that would have to be paid
back by taxpayers through economic development taxes if the company defaulted. Now the
city is hoping to realize as much as possible of the original monies through the auction so that
less of the burden will fall on the taxpayers.
Earthbound was the brainchild of veteran industry entrepreneur, C. David Hoefer.
Sometimes labeled consultant, sometimes president and CEO, his initial idea was to build an
eco-friendly lightweight trailer using composite, formaldehyde-free materials, with nearly
everything standard that would be optional in other brands, at a starting price of about
$47,000. Founded in Middlebury, Indiana, in 2010, the company soon moved production to
Marion on the basis of a two-million-dollar bond derived from economic development taxes.
Hoefer promised at the outset to hire 180 employees and build 400 trailers per year.
When prototypes were displayed at the major RV shows in the US and Canada, dealers
and prospective RV buyers appeared enthusiastic. Hoefer was labeled "a visionary" by others
in the industry, and the press resounded with rave reviews of the new trailers. For the year
2010, Earthbound was named "Green RV of the Year" by RoamingTimes.com -- an industry
publication. The township reeled in ecstasy over the favorable publicity Earthbound brought to
its business community. However, by the summer of 2011, things started to unravel.
According to dealers, orders were rolling in. But the company was already laying off
workers. Of the 180 they had promised to hire, they had hired only 50 prior to the layoffs, and
had produced a total of 150 coaches during nearly two years of production. As summer turned
Mystery in Indiana
to autumn, dealers were getting nervous. Earthbound trailers were backordered and
customers wanted to know when they could take delivery. Warranty issues that had already
shown up were ignored.
In October came the announcement that production strategy would be changed to a focus
on luxury trailers, with prices of around $100,000 and up, that would be distributed to limited
dealerships in the US and Canada and internationally. Unveiling his plan, Hoefer's charisma
and extravagant promises once again generated an enthusiastic response. On the other
hand, we'll never know how many orders and commitments made to customers of the original
line were ever honored.
After over a year of "planning", it became apparent that production, which was slated to
start "soon," never happened. And why did the company decide to switch gears in midstream
when they had everything going for them? That's the mystery.
Because Dave Hoefer has a 2-decade history with the RV industry and RV Consumer
Group has, during the same time, been issuing "buyer beware" bulletins on Hoefer's
'innovative' products, we plan to follow up on this story. Stay tuned for the graphic details.
Connie Gallant & RVCG Staff