I have heard some 24V trucks that are louder than others. The newer ones seem to be louder, but as already stated, this may be because of the lack of underhood insulation.
The 12V engines I have heard are quieter than 24V. They don't have the high pitch clatter that the 24V does. Sounds more like the big truck diesels. I personally favor the 12V.
Now the new common rail Cummins reminds me of the 12V sound, although it is a little more quiet. It still sounds good to me though.
Just my opinions.
Brian