I think the 4:10 gear thing is about like every other option. People don't know what they are missing, till they have it. And then there is this whole generation of people that went thru the gas wars in the late seventy's, and have been scared of high fuel cost and low mileage trucks. I remember 4:56's and 4:88's being very popular till he gas prices went thru the roof. I think alot of this carrys over into the present thinking. Taller gears do not seem to hurt the diesels as much as the gassers. Also I think the guys that haul heavy (people that move 10,000lbs or more) not only benefit from the more power (torque is multiplied by the rear gear) but get better mileage also. The engine isn't lugged down, and I think better fuel economy is the result. It also seems to be biased on there you live, people that live in flat open country do not fell the effects of the smaller gear, like people that live on hilly areas. The rockies and the smoky mountains come to mind, and usually the guys with the 3:54's are in the slow lane smoking like a freight train, going 45 mph. I bought my truck for it's power, any 3/4 or 1 ton can tow a trailer, and most gassers will do a pretty good job of it. But I didn't want to just get by, or do a "pretty good job", I wanted to master it! Take no prisoners and rub there face in the dirt, and that is what the cummins and 4:10 will do. I can't count the number of times we have been going down the road, pulling a large and heavy trailer, when I look in my mirror and see this ford trying to catch up. He's pulling some small travel trailer and wants to play. He will run his guts out trying to catch you, and I'm pulling at least twice his weight. I don't exactly no why, but there is a " competition", "rivalry" between DODGE and FORD owners, the chevy guys don't seem to bite. I would say to anyone ordering a new truck, the 4:10's would be my first option checked, HO second. Why just pull a trailer along, when you could "earth jerk" the mother, yell now were talking.