A closer look at 2019 U.S. auto sales

TDRAdmin4 · Jan 13, 2020

Hello Ram faithful. Here is some really big news from the folks at Automotive News.
Ram Takes the #2 Position in Truck Sales from Chevy.

U.S. light-vehicle sales topped 17 million for an unprecedented fifth consecutive year. Here are some numbers that stand out.

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<table style="border: 1px black solid;">
<tr><th colspan=2 bgcolor="#00009f">7 TIMES 17 MILLION</th></tr>
<tr><td colspan=2>2019 was the U.S. auto industry's 7th-strongest year on record.</td></tr>
<tr><td>2016 </td><td align="right">17,553,429</td>
<tr><td>2015 </td><td align="right">17,482,841</td>
<tr><td>2000 </td><td align="right">17,402,486</td>
<tr><td>2018 </td><td align="right">17,318,961</td>
</table>
 
<table style="border: 1px black solid;">
<tr><th colspan=3 bgcolor="#00009f">KEEP ON TRUCKIN'</th></tr>
<tr><td colspan=3>U.S. light-truck sales set a record for a 5th consecutive year.</td></tr>
<tr><td> </td><td>Light trucks</td><td>% of mkt.</td></tr>
<tr><td>2019 </td><td align="right">12,317,310</td><td align="right">72%</td></tr>
<tr><td>2018 </td><td align="right">11,976,738</td><td align="right">69%</td></tr>
<tr><td>2017 </td><td align="right">11,115,865</td><td align="right">64%</td></tr>
<tr><td>2016 </td><td align="right">10,657,658</td><td align="right">61%</td></tr>
<tr><td>2015 </td><td align="right">9,916,173</td><td align="right">57%</td></tr>
</table>
 
<table style="border: 1px black solid;">
<tr><th colspan=3 bgcolor="#00009f">MARKET-SHARE MOVERS</th></tr>
<tr><td colspan=3>5 brands saw their market share change by more than a quarter point in 2019.</td></tr>
<tr><td> </td><td align="right">2019 Share</td><td align="right">Change</td></tr>
<tr><td>Ram </td><td align="right">4.10%</td><td align="right">0.7</td></tr>
<tr><td>Tesla </td><td align="right">1.30%</td><td align="right">0.3</td></tr>
<tr><td>Chevrolet </td><td align="right">11.50%</td><td align="right">-0.3</td></tr>
<tr><td>Ford </td><td align="right">13.40%</td><td align="right">-0.3</td></tr>
<tr><td>Nissan </td><td align="right">7.20%</td><td align="right">-0.6</td></tr>
</table>
 
<table style="border: 1px black solid;">
<tr><th colspan=3 bgcolor="#00009f">BIG SALES OF BIG PICKUPS</th></tr>
<tr><td colspan=3>Ram beat the Silverado for the _rst time, and full-size pickup sales rose to a record.</td></tr>
<tr><td> </td><td align="right">2019 Sales</td><td align="right">Change</td></tr>
<tr><td>Ford F series </td><td align="right">896,526</td><td align="right">-1.4%</td></tr>
<tr><td>Ram pickup </td><td align="right">633,694</td><td align="right">18%</td></tr>
<tr><td>Chevrolet Silverado </td><td align="right">575,600</td><td align="right">-1.7%</td></tr>
<tr><td>GMC Sierra </td><td align="right">232,323</td><td align="right">5.80%</td></tr>
<tr><td>Toyota Tundra </td><td align="right">111,673</td><td align="right">-5.6%</td></tr>
<tr><td>Nissan Titan </td><td align="right">31,514</td><td align="right">-38%</td></tr>
<tr><td>Total full-size pickups </td><td align="right">2,481,330</td><td align="right">2.50%</td></tr>
</table>
 
<table style="border: 1px black solid;">
<tr><th colspan=3 bgcolor="#00009f">COLORADO VS. RANGER</th></tr>
<tr><td colspan=3>The Ranger, in its first year back on the market in the U.S., outsold the Colorado in the 4th quarter, foreshadowing what could be an intriguing battle in 2020.</td></tr>
<tr><td> </td><td align="right">Full year</td><td align="right">Q4</td></tr>
<tr><td>Chevrolet Colorado </td><td align="right">122,304</td><td align="right">25,484</td></tr>
<tr><td>Ford Ranger </td><td align="right">89,571</td><td align="right">33,059</td></tr>
</table>
 
<table style="border: 1px black solid;">
<tr><th colspan=3 bgcolor="#00009f">CHALLENGER TO THE MUSTANG</th></tr>
<tr><td colspan=3>The Mustang was tops in a 3-pony race for a 5th consecutive year. For the 2nd straight year, it was Dodge, not Chevy, trailing closest behind.</td></tr>
<tr><td> </td><td align="right">2019 Sales</td><td align="right">Change</td></tr>
<tr><td>Ford Mustang </td><td align="right">72,489</td><td align="right">-4.4%</td></tr>
<tr><td>Dodge Challenger </td><td align="right">60,997</td><td align="right">-8.6%</td></tr>
<tr><td>Chevrolet Camaro </td><td align="right">48,265</td><td align="right">-5.3%</td></tr>
</table>
 
<table style="border: 1px black solid;">
<tr><th colspan=3 bgcolor="#00009f">TESLA DOMINATES EVS</th></tr>
<tr><td colspan=3>The Model 3 was far and away the top-selling electric vehicle, though it gained new competition in 2019 and will face even more in 2020.</td></tr>
<tr><td> </td><td align="right">2019 Sales</td><td align="right">Change</td></tr>
<tr><td>Tesla Model 3 </td><td align="right">180,000*</td><td align="right">53%</td></tr>
<tr><td>Tesla Model X </td><td align="right">22,800*</td><td align="right">5.60%</td></tr>
<tr><td>Tesla Model S </td><td align="right">20,400*</td><td align="right">-23%</td></tr>
<tr><td>Chevrolet Bolt </td><td align="right">16,418</td><td align="right">-8.9%</td></tr>
<tr><td>Nissan Leaf </td><td align="right">12,365</td><td align="right">-16%</td></tr>
 *Estimate
</table>
 
<table style="border: 1px black solid;">
<tr><th colspan=3 bgcolor="#00009f">CAR COLLAPSE CONTINUES</th></tr>
<tr><td colspan=3>Compact crossovers outsold the combined total of compact and midsize cars - the industry's two biggest segments as recently as 2015.</td></tr>
<tr><td> </td><td align="right">2019 Total</td><td align="right">2015 Total</td></tr>
<tr><td>Compact crossovers </td><td align="right">2,828,444</td><td align="right">2,422,168</td></tr>
<tr><td>Compact/midsize cars </td><td align="right">2,813,312</td><td align="right">4,636,503</td></tr>
</table>
 
<table style="border: 1px black solid;">
<tr><th colspan=3 bgcolor="#00009f">CAR-HEAVY BRANDS</th></tr>
<tr><td colspan=3>Only 3 of the 30 largest brands in the U.S. sold more cars than light trucks.</td></tr>
<tr><td> </td><td align="right">Cars</td><td align="right">Light trucks</td></tr>
<tr><td>Kia </td><td align="right">331,107</td><td align="right">294,231</td></tr>
<tr><td>Tesla </td><td align="right">200,400*</td><td align="right">22,800*</td></tr>
<tr><td>Mini </td><td align="right">22,123</td><td align="right">13,969</td></tr>
</table>
 
*Estimate
 
<table style="border: 1px black solid;">
<tr><th colspan=3 bgcolor="#00009f">BMW BEATS BENZ</th></tr>
<tr><td colspan=3>BMW wrestled the luxury crown away from Mercedes-Benz for the _rst time since 2015.</td></tr>
<tr><td> </td><td align="right">2019 Sales</td><td align="right"> 2018 Rank</td></tr>
<tr><td>BMW </td><td align="right">324,826</td><td align="right">2nd</td></tr>
<tr><td>Mercedes-Benz* </td><td align="right">316,094</td><td align="right">1st</td></tr>
<tr><td>Lexus </td><td align="right">298,114</td><td align="right">3rd</td></tr>
</table>
 
*Excludes Sprinter, Metris
 
<table style="border: 1px black solid;">
<tr><th colspan=3 bgcolor="#00009f">5-FIGURE GAINS</th></tr>
<tr><td colspan=3>Amid a 1.2 percent decline in total light-vehicle sales, 7 brands posted increases of more than 10,000 units.</td></tr>
<tr><td> </td><td align="right">Volume increase</td><td align="right"> % change</td></tr>
<tr><td>Ram </td><td align="right">105,655</td><td align="right">18%</td></tr>
<tr><td>Tesla </td><td align="right">57,200*</td><td align="right">34%</td></tr>
<tr><td>Kia </td><td align="right">25,665</td><td align="right">4.40%</td></tr>
<tr><td>Hyundai </td><td align="right">21,138</td><td align="right">3.20%</td></tr>
<tr><td>Subaru </td><td align="right">19,982</td><td align="right">2.90%</td></tr>
<tr><td>BMW </td><td align="right">13,812</td><td align="right">4.40%</td></tr>
<tr><td>Genesis </td><td align="right">10,922</td><td align="right">106%</td></tr>
</table>
 
*Estimate
 
<table style="border: 1px black solid;">
<tr><th colspan=2 bgcolor="#00009f">ON THE UPSWING</th></tr>
<tr><td colspan=2>Volvo is the only brand that reports monthly sales to post a gain every month in 2019. Seven other brands have shorter active streaks of year-over-year increases.</td></tr>
<tr><td> </td><td align="right">Consecutive months</td></tr>
<tr><td>Volvo </td><td align="right">12</td></tr>
<tr><td>BMW, Genesis </td><td align="right">11</td></tr>
<tr><td>Porsche </td><td align="right">8</td></tr>
<tr><td>Audi, Kia, Mazda </td><td align="right">3</td></tr>
<tr><td>Mitsubishi </td><td align="right">2</td></tr>
</table>
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Source: Automotive News Data Center
https://www.autonews.com/node/1134371/printable/print

Tuesdak · Jan 13, 2020

It's always been a anomaly to split GMC and Chevy when the truth is "GM pickups". To outsell GM you need to break the combined 807,923. Must sell papers to use a softer and smaller target of Chevy and adding a GMC category. However GM's never ending re-badging program is deserving of this break out. IMO GMC is merely a trim level with a Cadillac Service department. "#1 selling" has always been a join the flies stuck on the flypaper marketing.

What does FCA offer to compete with Yukon, Suburban, Tahoe, and Ford's Expedition? Aside of the clear-cut "Nothing" you have to substitute a crew cab pickup. Let me "double down" with 3/4 ton SUV and what FCA doesn't sell unless it has a pickup bed on it... Just saying there is a big hole in their product line up.

Ozymandias · Jan 13, 2020

Tuesdak said:
It's always been a anomaly to split GMC and Chevy when the truth is "GM pickups". To outsell GM you need to break the combined 807,923. Must sell papers to use a softer and smaller target of Chevy and adding a GMC category. However GM's never ending re-badging program is deserving of this break out. IMO GMC is merely a trim level with a Cadillac Service department. "#1 selling" has always been a join the flies stuck on the flypaper marketing.

What does FCA offer to compete with Yukon, Suburban, Tahoe, and Ford's Expedition? Aside of the clear-cut "Nothing" you have to substitute a crew cab pickup. Let me "double down" with 3/4 ton SUV and what FCA doesn't sell unless it has a pickup bed on it... Just saying there is a big hole in their product line up.

The Durango is the PERFECT SUV for people, like me, that do not want the boxy design of the Ford and the Chevy but want an American 3 row SUV.
FCA did very well with the decision to not made just a copy of the big two.

TFucili · Jan 14, 2020

Ozymandias said:
The Durango is the PERFECT SUV for people, like me, that do not want the boxy design of the Ford and the Chevy but want an American 3 row SUV.
FCA did very well with the decision to not made just a copy of the big two.

But remember, you, or we, are not the average buyer. They need to market to the sheeple if they intend to grow market share, and that will require a Tahoe et al competitor. At least until the next oil price shock...

CJ8Rockcrawler · Jan 14, 2020

We currently have a Durango as well... for multiple reasons. Smaller 3 row SUV, rear wheel drive architecture, V8 power etc. We appreciate the space and are happy to have better maneuverability and handling than a Tahoe or Suburban.

Having said that the FCA Tahoe competitor is coming, but it will be Jeep, not a Dodge from what I understand.

RVTRKN · Jan 14, 2020

CJ8Rockcrawler said:
Having said that the FCA Tahoe competitor is coming, but it will be Jeep, not a Dodge from what I understand.

Thats unfortunate, Jeep quality has a terrible reputation, it'll either be a lemon or a homerun. I know I wouldn't buy a Jeep unless it is a Wrangler, even then I opted for the Tacoma. I didn't like the new V6 for the Wrangler, I was worried about FCA moving Fiat technology into the USA market, vrs the reliability of a Tacoma.

Ozymandias · Jan 14, 2020

The Wrangler is the last true Jeep.
The other "JEEP" are based on different FCA platforms but not true Jeeps.
So no need to worry anymore, Times are changing.

TFucili · Jan 14, 2020

I don't see where Jeep QC is any different than Chrysler in general. Kaiser-Jeep was bought by American Motors in 1969, and what was left of AMC after the ruinous Renault disaster was bought by Chrysler in 1987. The slapping of the Jeep emblem on superfluous econoboxes began long before Fiat came along. The Compass was a Daimler(dummkopf)decision, based on a shared Mitsubishi platform, for instance. What is a real Jeep? Park a Wrangler next to a CJ-7, or a CJ-5, and look how enormous it has become. The phrase Just Empty Every Pocket has been around as long as I can remember.

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TDRAdmin4

Tuesdak

Ozymandias

TFucili

CJ8Rockcrawler

RVTRKN

Ozymandias

TFucili

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