OK back to the rumor-mill. And no proof - but have to stir the pot some more. My Toyota-expert friend chatted with his Toyota-service employed mechanic - just got back from continuing-ed mechanic school (they update them several times a year, etc). So, friend of a friend - but this from a Toyota employee.
He was told in class about a 2009 Tundra, dually, cat diesel powered rig. There was also a pic of a racing Toyota Camry with Cat Diesel decals on it (sponsorship, not powered by). That second bit of info ought to surface if the Camry is on a track somewhere.
Now, my opinion is this. Whoever provides a good towing vehicle, and backs it up the best, wins. The big 3 are busy running around trying to deny warranties, not stand behind their trucks, and are going to pay for it. Don't get me wrong: many, many dealers are wonderful and do everything they can - but a huge number of them are not doing the right thing, and often those trying to do the right thing have their hands tied by Chrysler. Toyota is likely dong it too - but the perception from lots of folks is that they are more reliable and deliver better service. Whether that is true or not probably doesn't matter, it is the perception of the buyers that matters.
Tundra's in their current configuration will never weigh enough to pull a loaded horse trailer with LQ, or RV's, or equipment trailers (tail wagging the dog) - but they sure will be able to safely handle anything in the 7-9K range all day long at highway speed if they make that 2009 a bit heavier.
Dealer's - it is not rocket science. Stand behind your trucks. Give me a loaner when mine is in the shop. A loaner truck - not a K-car - I bought a truck for my work, or rv, or hauling, and the k-car is not going to cut it. And, if I am out on the road 1000 miles from you and my under-warranty-truck breaks - get a loaner there from another dealer. Bend over backwards to fix it under warranty, even if a few miles expired. I'd pay MSRP for that. As it stands, I'm avoiding buying a truck at all, even on fire sale here in Denver, because I have no confidence you the dealer, or Chrysler will stand behind it. Or any other vehicle mfg for that matter.
Just an opinion - sorry it is a dark one as far as dealers are concerned,
jon.