They're in business to make money - what do you expect? Sell it private party if you can - requires more patience but it's a better deal.
Secondly, this is America - you're free to find another dealer, get a trade-in value from them, then use the two against each other to get the best deal.
Secondly, this is America - you're free to find another dealer, get a trade-in value from them, then use the two against each other to get the best deal.