One thing i noticed is pricing varies a bit by region, I'm in Miami Florida and it seems to be more expensive here than other places, to much people with money to spare on new vehicles. The people down here change cars and trucks every 6-12 months and they pay dealers high prices near msrp. they basically don't want to deal with if you want invoice pricing they 'll give the run around cause some rich idiot will come and pay what they want. some dude i know payed 47 or 49K for a 2005 F350 4x4 dually lariat, thats about full MRSP! Hell go to south beach and ypu'll 300,000-500,000 dollar cars like nothing, last night went out to SB for a spin with my bIG oL DUALLY and counted about 5 or 6 Ferraris 1 or 2 lambos, and 1 or 2 Bentleys plus i don't know how many HOT WOMWEN.