Keith (Rammin On), I meant no criticism of what you intended to do. Your intentions are obviously honest. I too, and many others, would like to see cold, logical, and accurate technical discussions of the products in question. Unfortunately, the way things are now, I just don't see how that's going to take place.
Without the time and money to personally visit each transmission company and see for yourself, acquiring a knowledge of automatic transmissions in general, it becomes a waiting game for many people, waiting to read in these forums or see in person at a local truck event, how well each transmission performs. Even then, you're still having to trust the opinions and the word of the owner/driver of the truck equipped with whatever transmission.
Of course, as a dealer/installer, I'm biased in favor of ATS, but can see the merits evident in the other brands. Still, if I had an automatic, the ATS is the way I'd go. I like it so much, that I'm shopping for a 2nd truck so that I don't have to rip the manual out of my beloved dually.