Actually, by the time the driver sees smoke it's too late, everything is so hot that it bursts into flames as soon as he stops. I've seen this quite a few times in my travels. In fact, not to long ago I was going to work and could smell burning break pads, about 10 miles down the road I caught up to the truck and I was hesitant to say anything because I couldn't really see anything and just then I saw a little puff of smoke, I called the driver on the CB and he stopped, as soon as he did though it burst into flames.
I saw a car carrier last summer that did the same thing, ruined a few Ford cars too. Sometime the cause is a stuck brake and not driver error but in this case I was not there so I won't pass judgement on that driver