Don, you're right rpm=mph, but it takes more fuel to go uphill, the throttle moves. The problem with the factory cruise is that it is too good. Try driving your truck in cruise barefoot, you will feel the throttle moving constantly compensating for every dip and wind gust. A diesel engine does best at a steady throttle setting, I've operated Cat equipment that has two throttle positions, idle and work. Some members here have experimented with tractor type throttle cables, set at constant throttle for long trips and have reported gains of up to 5 mpg. Problem with using a cable is you have to react very fast pushing in the throttle in an emergency stop, especially with an AT. Another easy fix I found that was good for 2-3 mpg is to restrict the vacuum line to the cruise actuator to the size of a pin hole with a drilled out piece of round steel or plastic. What this does is slow down the throttle movement for a steadier throttle, your speed may vary 3-5 mph instead of the zero of the factory cruise but you get better mpgs.