Cerberus also gave itself an edge by hiring Chrysler's former chief operating officer, Wolfgang Bernhard, as an adviser.
"It's very, very worrisome for us," Canadian Auto Workers union President Buzz Hargrove told Reuters today. "I don't have any bone to pick with (Cerberus), but the whole point of private equity is not to grow the business over the long term, and that's what we need. "
Cerberus Capital Management is a equity firm and not related to the auto industry. SNOKING
If I was in the market for a new truck right now (and Im not), I definitely would not consider the Dodge. The new owner is obviously not interested in building up a product line, or bringing new technology to its current offering.
Maybe they will be able to turn C around, but at what cost ? And would that turn around include getting rid of some products (the Cummins powered Ram for example) ?
Daimler sheds Chrysler to private equity firm | Reuters
This is good! Since my grandma passed a few years ago I couldn't get any discounts. My brother works for a company that is owned/invested by Cerberus, so he can get the discounts and I may be able to as well.
shwwweeeeet.
Cerberus Capital Management is a equity firm and not related to the auto industry. SNOKING
Look at the other Big 3, are any of them going the right direction? There full of Auto industry experts.