I mean let’s be realistic, over the past several years I’ve watched Dodge Trucks (and the others but I don’t pay as much attention to them) and every week there are many many Diesels at least $8,000 and sometimes $10,000 off MSRP! That just tells me that the MSRP is about as fictitious as you can get EXCEPT it does allow for some creative accounting when one calculates the profit and loss statement. Hey I got an idea, if they want us to feel good why don’t they make the MSRP say $80,000 and then show a really huge discount???