I was at Wal-Mart tonight to buy a bulb for the Maglight and I was just looking through the automotive section when I spotted both Mopar ATF+4 and Wal-Mart brand Super Tech ATF+4. The Mopar was $4. 42 per quart and the Supertech was $3. 01. That is a very good price for the Mopar (less than dealer net) and a super price for the Wal-Mart brand. It said it was licensed by DaimlerChrysler so I would assume the formula has to be the same.