Seems like this pops up alot here,,Three things you can do to help the ride and a comment and I'll depart,,Shocks-While there are many flavors and many options do a research on it and you'll see what most prefer(Rancho,Bilstien and Edelbrock most of the prefered guns),,You'll see many disagreements on who is better in ride quality and longevity,,Tire pressures-Look at the supplement that came in the owners manual for suggested pressures to run(you'd be surprised to here how many do not look at that and run 80lbs) it will make a huge difference in ride quality and fuel milages,,Tires-While most will probably never agree to this I am a firm believer that some tire manufacturers kill ride quality by developing a tire aimed at our trucks only,stiffer sidewalls and harder tread compounds have a lot to do with it,,Last thing-One thing I'll never understand is the "poor or hard ride"comment,makes me wonder if the owners really wanted a truck or want a car,3/4 or 1 ton trucks are engineered to do a specfic job that has little or nothing to do with unladen ride,,I do not mean to be disrespectable here but it really is a simple deal,you want a car(soft)ride,buy one... Just my . 02.....