According to Automotive News, there are no national dealer (wholesale) incentives right now on Ram Heavy Duty. There is a volume incentive, but only $300. 00 per unit IF the dealer hits a monthly sales objective. If you can get it for invoice, the dealer is making it on the holdback only. You might think he is getting rich, but it takes a bunch of $1000. 00 deals to pay $50,000-$150,000 rent on the building, and then pay employee wages, taxes, and all the other things it takes to keep a business running.