I’ve been driving since ‘86. I’ve never owned anything other than a Chrysler product. Probably the happiest time of my hobby life was when Mopar started really sponsoring motorsports, and my home track, Englishtown, became emblazoned with Mopar colors and was host to the Mopar Summernationals. I have a pro shot of me in my Duster, staging there, and standing next to my door, surveying the track, was Darrell Alderman and Mike Hutchens as they were there also to do some exhibition runs that day. I used to talk to Larry Shepard when I went by the Mopar display on the midway. I thanked him for the engine and chassis “Bibles”.
The bug bit when, as a kid of about 6-8, a family friend had a ‘68 Dart GTS 340, and I knew that car was special. I knew engines well, and knew this engine was like a 318, but even as a kid, regonized the special parts that made a 340- like the exhaust manifolds. I knew about the slant 6 and the other famous engines. All the taxis and cop cars were Mopars, and even through the dark Iacocca times, I always thought they put out a well engineered product They played their hand well. We had K cars on the job, and they were indestructible. When the retro age of the mid 90’s came, things really started happening in such a way that the Germans felt they had to “merge”. That’s a whole ‘nother Topic!
Regarding the CTD story, it’s well told. Dodge knew enough to yield to Cummins, and let them trim out the 1 gens. By 1990, I became a Heavy equipment mechanic, and when I finally got my mitts on a 91.5 truck, I was just blown away by the industrial influence under the hood. Those feelings I had for that GTS came rushing back. This truck was built so differently than the Fords and GMC’s I’d worked on. I just HAD to get me one. Funny that my ‘92 came from another die hard Mopar guy I’d known for years.
I like to think of this “Mopar” thing on the same level as a “Harley” thing or a “Jeep” thing. It’s a culture. The slogan “if I have to explain, you wouldn’t understand” severely applies here!
Fast forward to today. The brand, the product, and definitely the engineering has changed. It no longer says “Chrysler Corporation” on the door jamb- my ‘98 still says it- so I feel like kinda like a Packard or Studebaker owner.