It's a "mild hybrid", so you probably would pay an extra $5-10K for 500+ lb worth of generator/motor/batteries. You'd lose that payload, and the highway mileage would not go up at all, just in-city, while the batteries are new.
Now if they went all out like a diesel-electric locomotive or bus, by eliminating the gearbox, transfer case, differentials, driveshafts, and just add 4 electric motors, with 4 wheel independent suspension, and made the diesel automatically shut off when the batteries are full, like in stop and go, parking lot, etc, then it would likely be worth the extra money. The cost of the transmission stuff would be replaced by the cost of the motors, and so on. But it would need at least a 350 hp electric motor, and 4 electric motors totalling the same or more hp, and batteries to move it for a few miles with the engine off.
In fact, they could downgrade the Cummins to more like 200 hp, maybe removing 2 cylinders, and using the batteries for an extra kick during acceleration and short hills. (It would have to slow down on long hills while towing though, after batteries get drained, until they get recharged again going downhill. )