Unfortuantely I am not at my home computer to look at the pictures of my prodigy install but I will try to help.
You have to remove the entire section around the bezel. I know there is a screw above the hook by the glove box that needs to be removed and I think there is another under the panel below the steering column(you will have to remove that panel as well). Once they are removed take out the ashtray by pulling it straight. Then start pulling at the edges of the panel that holds the bezel you are trying to remove, there are clips that will pull out. The bezel is held in by screws if I remember correctly.
Good luck!