20F and below use it, otherwise you're wasting your electricity and money. The engine block heater is such a poor one, its barely worth the $10 they charge for it. It's so lame on a nice truck like this they dont put a circulating coolant heater, like a zerostart. The Dodge heater draws 750 watts, so consider that before you turn it on all night... you should only need 2 hours or so, when its REALLY COLD. I am from Cleveland, and my cars both start fine without heaters below 0F.
Ttreibel - they are only needed truly for temps below 0f. People that are anal about their vehicles like me turn them on below 32F, usually only when its about 20F. Turning it on above 32F is a waste...
If you can't stand the cold long enough to wait for the heat at 40F, you're a wuss!:-laf